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Yuvraj Pratap

Are you not sick and tired of having just one monthly active user for your app or website?

How do you feel reading about the success stories like Pokemon Go?

Thousands of developers and entrepreneurs (including me) have wasted a lot of time, energy, and money on building products that were not tested for product market fit. Even if we made MVP, it was never really a minimum viable product.

Sad right?

But there is a time tested method to achieve Jaw-dropping success.

Dropbox and many other successful startups such as Airbnb and ProductHunt used the very same method.

Most recently, Pokemon Go also used the very same method to become super successful.

“The only way to win is to learn faster than anyone else.” ― Eric Ries

“As you consider building your minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.” ― Eric Ries

We all know about MVP; it is a basic product that has a bare minimum functionality which helps to learn about your customer and market. MVP is just made to learn quickly, iterate and achieve a product market fit. In short, If you were building the first car on the planet then the MVP of a car should be a plank with four tyres.

A method to get mind-blowing success.

Dropbox and Pokemon Go went a step further with their MVP.

Both companies tested the traction and user interest for their product without building anything, without writing a single line of code.

Both super successful companies tested their idea by Minimum Viable Audience method.

Minimum Viable Audience method is simple — Make a video or write a blog post, promote it to the right audience and see if you can get traction for the idea.

Drew Houston, Founder of Dropbox shared this video on youtube that went viral.

The video simply explained what Dropbox does. The interesting fact is that there was no product made, he was just testing if something like this will work. Once the video went viral and people started asking for it, he created DropBox! Rest is history.

2014 Pokemon Go did the same.

Staggering stats of Pokemon Go — Over 7.5 million downloads and $1.6 million daily revenue

1st April 2014 Pokemon Go got the product market fit.

Have a look at Google’s 2014 April Fool video that went viral — It was an April fool joke about Pokemon Go.

John Hank, the creator of Pokemon Go, founded ‘keyhole’ in 2000 which was acquired by Google in 2004. Keyhole went out to be Google Earth and John Hank ran the Google Map team from 2004 to 2010.

In 2010 he started Niantic, a startup funded by Google. In 2014 Google and Pokemon team created this video that went viral.

Pokemon got the product market fit in the exact similar way as Dropbox. I think even if Niantic was not a part of Google and any individual developer would have uploaded a demo video of this exciting game it would have still served the purpose of assessing the demand and public interest.

Getting successful is a process, not a chance

“There is one thing that 99 percent of “failures” and “successful” folks have in common — they all hate doing the same things. The difference is successful people do them anyway.” — Darren Hardy

We all know this right?

Still, 99% of startups fail because they fail to follow the proven process successful companies taken.

Be innovative with your idea but not with the process.

Next time you have an idea, think about building a minimum viable audience or100 people who love your product, and send me 1% of your company stocks for this advice


Growth [Hacking] is a magnifying glass. If you have a tiny diamond and you put it under a magnifying glass, then you’ll make something big and great. But if it’s just kind of a tiny piece of shit, then it’s just going to be a big piece of shit, right?

Andrew Chen

Following is a list of proven growth strategies that any startup can use.

Pokemon Go product market fit.

Testing out your ideas using MVP for product market fit is vital. But there is a better method than MVP and this method was used by companies like DropBox, Pokemon Go, and many others you can read about it here – Minimum Viable Audience.

15X better leads

15 times better lead conversion — According to Google 70% of mobile searchers use click to call button and in last 3 years global mobile users have increased by 40%. The cost of the click to call is same as headline clicks but click to call eliminates the steps in the conversion funnel. Therefore click-to-call are 15X better than web leads

From Google search position 10 to position 1

CTR has an enormous impact on organic ranking on Google. So if your page ranks at position 9 on the first page of Google you can shoot to top 3 by just improving your click through rates. You can do that by adding emotional or power words. But that takes time. A better way is just to look at the Google ads for your target keywords. The top performing Google ads are optimized for good CTR, copy the words/phrases from those ads into your title and see the impact.

Formula for the next unicorn

Greylock who backed companies such as Airbnb and Dropbox during the early stage (series a,b) share the formula of the next unicorn: Accruing benefits: the more you use the product, the better it get. Mounting losses: the longer you stay with the product, the more you have to lose by leaving.

350% increase in trial to paid users

Grove’s team found out the trial users who emailed them for support were 9 times more likely to convert to paying customers at the end of their trials than those who never reached out. So they worked on increasing the support tickets by a prominent call to action to contact support and time-triggered support email. Result 350% increase in trial to paid users

Adaptive design is 2 times faster than responsive design

57.2% internet users access the internet via mobile and on mobile load, time or the page interaction is very critical. We all know that. 1-second delay decreases Amazon’s revenue by $1.6 billion annually. 57% of mobile users leave the website if it takes more than 3 seconds to load.

Responsive design adapts to the size of the screen using CSS media queries for all types of devices. The adaptive design uses static layouts that don’t respond initially when they are loaded. The adaptive design works to detect the screen size and loads the appropriate layout. On the surface, it seems that adaptive design is slower than responsive design but an interesting study was done by catchpoint proves that in every test adaptive design is 2 times faster than responsive design.

ASO: 18% (max +654%) improvement using A/B testing of screenshots

This is the summary post by Splitmetrics of the data gathered from 100’s of experiments with over 10 million users. ASO, A/B test results: Screenshots: 18.8% (max: 654%) 2. Icons: 26% (max: 560%) 3. Description: 21% (max: 59.6%) 4. Video preview: 16% (max: 108%). Angry bird got 2.5 million more installs in a week using by just optimizing their screenshots

Decrease in cart abandonment rate from 8% to 4%

image source

MoviesUnlimited allowed its online shoppers to see their current cart via dropdown rather than navigating to a separate page. This change resulted in drop of cart abandonment rate from 8% to 4%

Reduce app uninstall rate by 60%

AppVirality did research on users of e-commerce apps and found that positive in-app wallet balance reduced the uninstall rate by 60%.

370% increase in conversion using Zeigarnik Effect

Zeigarnik effect is psychological phenomena that state people tend to remember uncompleted or interrupted tasks than the completed tasks. Zeigarnik effect is employed in many ways to motivate users to take action and complete the desired task. People are motivated to take action by showing users task lists, completion indicator, rewards, user levels and badges. Using this effect, Freelancer.com motivates users to complete their profile information by indicating a completion bar. Badges and levels are shown to Stackoverflow users to prompt them to take action.

Ziegarnik effect in action – Ghost.org found that people who uploaded a custom theme converted 10% vs. a normal conversion rate of 0.9%. They focussed on increasing the number of individuals who uploaded a custom theme by adding a task list. This change resulted in 370% increase in people who uploaded a custom theme.

71% increase in conversion through redirection

There are over 1.1 billion tablet users worldwide. Shirtinator segmented their and performed a test. The tablet users were redirected to the desktop site rather than mobile site this improved their conversion by 71.8% in terms of revenue.

262% increase in sales using relativity.

Dan Ariely explained the power of relativity in his book Predictably Irrational

Economist had 2 subscriptions options:

  1. Web-only version — $59 2.
  2. Print + Web versions — $125

Only 32% of subscribers bought the print and web version.

They added a third option to their pricing (“print only”):

  1. Web only: $59 2.
  2. Print only: $125 
  3. Print + Web: $125

The print + web sales increased by a significant 262%


In my next post, I will be sharing a list of marketing growth hacks.

Do share other growth strategies that you have found in your comments below.

If you enjoyed this post, I’d be very happy if you would share it on Linkedin, Twitter or Facebook. Thank you!