7 Ideas For Architect Firm Names (4th Idea is Most Important)

You have studied more than most in college while earning your architecture degree, and have worked long, hard hours for others in order to gain a vast amount of experience.

Now it is time to branch out on your own in order to earn the type of money that you absolutely deserve. That being said the foundation of your new adventure should begin with a great company name. In fact, the architecture firm name is a fundamental piece of your branding puzzle. In essence, it is your blueprint for success.

The name of your business has an incredible impact on how clients view you. With the way business works in the current environment, it can even be a worldwide decision. The name you choose speaks volumes about your business savvy and the full understanding of the professional arena that you are about to enter into. The following top 7 ideas for architect company names are sure to help your firm stand out.

Idea #1: Make Sure Your Architect Company Name Is Unforgettable And Unique

In the marketing trade, this is called stickiness. In essence, it means to come up with a name that sticks. Each and every company in the world would like a name that stands out from the crowd, something catchy that will stay memorable over the long haul.

  1. Use Acronyms – Try using the first letter of each word that appears in a catchy phrase. You can also try parts of names or words. For example, AOL stands for American Online, and ABC stands for American Broadcasting Company.
  2. Use Mash-ups – You can come up with a catchy company name by mixing two or more words that have meaning for your business. For example, Groupon combines the words group and coupon.
  3. Look At A Map – Sometimes the best names are located on a map, so use them to get inspiration. Amazon was named after the Amazon River. Adobe was named after the Adobe Creek, which just so happens to run near the founder’s home. Fuji Water was named after the highest mountain in Japan.
  4. Nicknames – Nicknames Can Make Great Company Names. Although it may sound a bit different, which is good in this case, using the nickname of your kids or someone close can be the perfect solution. Mercedes was named after one of the founder’s daughters.

Idea # 2: The Name Should Be Descriptive

It is always a great idea to create a name for your architecture firm that is descriptive. That way you will spark an emotion and connect with potential clients that read your name in print, online, or in a directory. In essence a well-crafted name that includes descriptive words will be help people remember your name and your business.

  1. Imagine – What is your company? Can you think about what your architecture firm in one word? or even a pair of words that describes what the company does best? See what comes into your mind and massage it from there.
  2. Visualize – Write Down All Of Your Options And Visualize Your New Logo. Sometimes the best architecture firm names are derived from the logo. For example, the convenience store chain 7-Eleven used this method to come up with their name. It clearly tells customers what the store is all about, being open from seven in the morning to eleven at night, seven days a week.
  3. Use An Abbreviation – Often times an abbreviation of a word that has a strong meaning to you personally, or to the architecture industry in generally is a great way to create a name for your firm. For example, Cisco is an abbreviation of San Francisco, which is where the company was founded.

Idea #3: Stick To Names That Are Simple To Remember And Pronounce.

Most people related to company names that are easy to keep in mind and easy to say. Traditionally speaking, both architect firms and law firms tend to name the company after the principal owners. This is done in order to build a prestigious sounding name. Unfortunately, it can have the reverse effect. Depending on the names in question they can be hard to pronounce and even harder to remember.

  1. The Shorter The Length The Better. Long names are hard to say and hard to remember. This, of course, is the exact opposite of what you should be trying to accomplish when naming your new business.
  2. Limit To Two Syllables. Once again short but sweet. One or two syllables are the maximum that most of your potential clients will be comfortable with.
  3. Choose A Name Closer To A Than Z. Both algorithms and directory listings are formulated based on alphabetical order. Your architect firm should be closer to the beginning of the listings than the end.
  4. Use A Name That Can Be Converted Into A Verb. The catchiest names these days can easily be converted into verbs. Google may be the perfect example of this, as in Google me, or Google that person.

Idea #4: Choose A Name That Works For Your Domain Name As Well

Although the company name identifies your business, the domain name is your identity on the Internet. It is extremely important to choose a domain name that fits your business, and is fairly simply to promote.

  1. Keep It Short And Simple. If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
  2. Target Your Area. If your firm is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. For example, www.BostonArchitects.com
  3. Make It Super Easy To Type. This is crucial for people to be able to find you online. If you incorporate slang, such as U instead of You, or even word with multiple spellings, such as Xpress instead of Express it will definitely be more difficult for clients to find your website.
  4. Include Keywords. Try using keywords that describe your business and the architect services that you offer. It helps to improve your rank on search engines, which increases traffic and just makes more sense to your clients.
  5. Avoid numbers and hyphens. Numbers and hyphens are often misunderstood. Potential clients who hear your website address do not know if you are using a numeral (10) or it’s spelled out (ten) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
  6. Be memorable. There are literally millions of registered domain names, so it is important to create one that is memorable. Once you have derived on a name it is always a good idea to share it with close friends in order to ensure that it sounds appealing and makes sense to others.
  7. Perform Some Research. A lot of domain names are already taken, more than you may realize. It is key to make sure that the name you pick is not copyrighted, trademarked, or even being used by another company. Avoiding this step may very well result in a legal nightmare that could cost you a significant amount of money and time.
  8. Act fast. Domain names sell rapidly. Thankfully, they are also inexpensive, so register your favorite domain names as soon as possible.
  9. Protect And Build Your Brand. Purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and also guarantees that your clients are directed to your website, even if they mistype it.

Idea # 5: The Name Has To Make Sense

A lot of business owners believe that a company name that makes no sense will stand out. They tend to use quirky or even made up words that are trademark proof such as Aventis, Lycos, and Novartis. If you plan to take this route there are a few things you should be aware of first.

  1. Always check international implications in order to ensure that your name does not have a negative connotation in other languages.
  2. Avoid quirky words. Keep in mind that using a quirky and made up words may not bode well for an architect firm. When people think of architects they picture buildings. You are better off using words of strength, such as Granite Architects, or The Pillar Architect Firm then something silly such as Zomamba Architects.

The power of a name and its associated value has long been immortalized in the business world. There are entire industries dedicated to creating company names that both stand out and stand the test of time. Some have been known to charge hundreds of thousands of dollars for this service. The good news is you can create an outstanding architect company name on of your own by following the advice as listed above.

Idea # 6: Find Inspiration From Literature And Mythology.

Do you have a passion for reading? If so then look no further than your favorite author, book, or tale.

  1. A character, place or object could very well be the start that you need. For example, Samsonite was named after the Bible character Sampson. Starbucks was named after a character in the classic Moby Dick.
  2. Roman and Greek legends make for strong and sturdy names that stand the test of time. For example, Nike was named after the Greek and Roman goddess of Victory.

Idea # 7 Try Something Obvious

Sometimes the perfect company name is far more obvious than you may think.

  1. Use Your Name If you are not sold on any other names than you can always use your own. In fact, many of the most well-known brands were named after their founders. For example, Boeing was named after William E. Boeing, and Bayer was named after Friedrich Bayer.
  2. Mix Things Up. Last but certainly not least try various word combinations such as your name and where you live. A great example of this is DKNY, which stands for Donna Karan New York.

The power of a name and its associated value has long been immortalized in the business world. There are entire industries dedicated to creating company names that both stand out and stand the test of time. Some have been known to charge hundreds of thousands of dollars for this service. The good news is you can create an outstanding architect company name on of your own by following the advice as listed above.