This short guide contains one of my proprietary methods to get high-quality bathroom remodeling lead from Google.
This method can be used to get kitchen remodeling leads, home extension leads, landscaping, roofing, flooring or any type of home remodeling leads. But just to keep this guide simple, I will restrict myself to bathroom remodeling leads (You can learn 6 hidden methods to exponentially grow your home improvement leads here)
A person searching on Google for home remodeling work such as “bathroom remodeling” or “bathroom design” has a very high intent to get the work done. If your website is visible for keywords and phrases that your potential clients search on Google then they will be able to discover your firm, visit your website and contact you.
Since your potential client will be able to discover and contact you early in their planning phase you will be one of the first home remodeling professional to get their lead.
Following steps will explain my proprietary method to rank your website on Google’s first page whenever your potential clients search for keywords related to “bathroom remodeling”
How To Get Bathroom Remodeling Leads?
If you think it's easy to rank on the first page for 'bathroom remodeling' related keywords then have a look at the snapshot below. There are 4,050,000 (4 million+) websites competing for a place in the top 10 slots on the first page of Google!
Therefore the better question to ask is how to outrank these 4 million websites to be visible on the first page of Google.
Step 1 - Keyword Research: What is your potential client searching?
In order to rank on the first page of Google, you need to understand what your potential clients want. You need to get into the mind of your prospects and think about the questions they will search on Google.
You will get an insight from the following:
- What kind of questions your clients ask during your meetings?
- What type of bathroom remodeling information do they look for?
- What kind of problems your clients have?
Once you perform a Google search for any keyword such as "Bathroom Remodeling", Google also gives you related keywords at the bottom of the page.
As you can see the phrase 'remodel bathroom ideas' is searched by 27,000 people each month and the phrase 'remodel bathroom cost' is searched by 18,000 people each month.
Now, people searching for such keywords are not random people, they are your potential clients who require bathroom remodeling service in near future.
Following are other phrases and keywords that your potential clients are searching on Google.
From the above data, you can see that there are thousands of potential clients searching for your services. Presently all these prospects are seeing your competitors on the first page and contacting them. You are missing out on a huge opportunity to grow your business.
Your clients are local and they look for bathroom design and remodeling companies near them.
Google helps them to find local businesses through the map widget at the top of the search results.
For example, if I search for bathroom remodeling companies near my area in Long Island, New York, I get the following results.
Google shows top 3 local businesses related to bathroom remodeling out of 100's of businesses listed on Google in that area.
Your potential clients search for keywords in the form "Bathroom remodeling in <Your Location>" example:
I know you too want to rank your website in the top 3 slots of the map section whenever someone searches for bathroom remodeler and designer in your area.
But in order to do so, you need to compete with thousands of competitors who are looking for the same slot. In other words, you need to prove to Google that you are better than your competitors on the first page of Google.
Google decides which site to rank on the first page using over 200+ ranking factors. Here are some of the most important ranking factors. We will go into the details of each of the factors when we discuss your lead generation plan in step 5.
Step 2 - Bridge the information gap
Google wants to showcase the best information to its users. Therefore in order to rank on the first page, you need to provide high-quality relevant content related to the keywords that your potential clients are searching.
When I say highly relevant content I mean your potential clients should really find it useful. Google has various methods to understand if your content is relevant.
For example, Google measures how long a person has stayed on your website to read your content. If the person stayed longer on your page to read your content it indicates to Google that your content is good.
Step 3 - Website optimization and speed
You need to optimize your website's title, descriptions and other tags so that your website is optimized for first-page ranking.
Google rewards websites that are quick to load. You can test your website speed using the Google page speed
Your website speed score should ideally be 90+/100
Step 4 - Backlinks form higher authority websites
Backlinks are links from higher authority website to your website. Such links act like votes to your website telling Google that your website is relevant and a good candidate for 1st-page ranking.
For example, if your article gets published in a high authority home improvement blog and you get a link from it to your website, it is counted as a backlink.
Google gives preference to websites that have a higher number of backlinks. Therefore in order to rank on the first page, your website needs to have more backlinks compared other websites on the first page.
Following is the snapshot for websites that rank on the first page for keyword “bathroom remodeling NYC”.
In the image below, you can see the number of links each website has and you can also see the Page Authority (PA) and Domain Authority (DA) of each website. PA and DA are scores that determine the authority of this website on Google.
To rank on the first page, your website must have higher PA/DA and more backlinks as compared to your competitors.
Step 5: Put Everything together
Once you complete step 1 to 4 you will start getting bathroom remodeling leads, after that if you want to exponentially grow your business and get constant flow of high quality leads then you should read about my proprietary method
Introducing to you my 9-step bathroom remodeling lead generation method......