7 Proven Ideas For Architecture Firm Names (4th is Most Important) 0

You have studied more than most in college while earning your architecture degree, and have worked long, hard hours for others in order to gain a vast amount of experience.

Now it is time to branch out on your own in order to earn the type of money that you absolutely deserve. That being said the foundation of your new adventure should begin with a great company name. In fact, the architecture firm name is a fundamental piece of your branding puzzle. In essence, it is your blueprint for success.

The name of your business has an incredible impact on how clients view you. With the way business works in the current environment, it can even be a worldwide decision. The name you choose speaks volumes about your business savvy and the full understanding of the professional arena that you are about to enter into. The following top 7 ideas for architect company names are sure to help your firm stand out.

Idea #1: Make Sure Your Architecture Company Name Is Unforgettable And Unique

In the marketing trade, this is called stickiness. In essence, it means to come up with a name that sticks. Each and every company in the world would like a name that stands out from the crowd, something catchy that will stay memorable over the long haul.

  1. Use Acronyms – Try using the first letter of each word that appears in a catchy phrase. You can also try parts of names or words. For example, AOL stands for American Online, and ABC stands for American Broadcasting Company.
  2. Use Mash-ups – You can come up with a catchy company name by mixing two or more words that have meaning for your business. For example, Groupon combines the words group and coupon.
  3. Look At A Map – Sometimes the best names are located on a map, so use them to get inspiration. Amazon was named after the Amazon River. Adobe was named after the Adobe Creek, which just so happens to run near the founder’s home. Fuji Water was named after the highest mountain in Japan.
  4. Nicknames – Nicknames Can Make Great Company Names. Although it may sound a bit different, which is good in this case, using the nickname of your kids or someone close can be the perfect solution. Mercedes was named after one of the founder’s daughters.

Idea # 2: The Name Should Be Descriptive

It is always a great idea to create a name for your architecture firm that is descriptive. That way you will spark an emotion and connect with potential clients that read your name in print, online, or in a directory. In essence, a well-crafted name that includes descriptive words will help people remember your name and your business.

  1. Imagine – What is your company? Can you think about what your architecture firm in one word? or even a pair of words that describe what the company does best? See what comes into your mind and massage it from there.
  2. Visualize – Write Down All Of Your Options And Visualize Your New Logo. Sometimes the best architecture firm names are derived from the logo. For example, the convenience store chain 7-Eleven used this method to come up with their name. It clearly tells customers what the store is all about, being open from seven in the morning to eleven at night, seven days a week.
  3. Use An Abbreviation – Often times an abbreviation of a word that has a strong meaning to you personally, or to the architecture industry, in general, is a great way to create a name for your firm. For example, Cisco is an abbreviation of San Francisco, which is where the company was founded.

Idea #3: Stick To Names That Are Simple To Remember And Pronounce.

Most people related to company names that are easy to keep in mind and easy to say. Traditionally speaking, both architect firms and law firms tend to name the company after the principal owners. This is done in order to build a prestigious sounding name. Unfortunately, it can have the reverse effect. Depending on the names in question they can be hard to pronounce and even harder to remember.

  1. The Shorter The Length The Better. Long names are hard to say and hard to remember. This, of course, is the exact opposite of what you should be trying to accomplish when naming your new business.
  2. Limit To Two Syllables. Once again short but sweet. One or two syllables are the maximum that most of your potential clients will be comfortable with.
  3. Choose A Name Closer To A Than Z. Both algorithms and directory listings are formulated based on alphabetical order. Your architect firm should be closer to the beginning of the listings than the end.
  4. Use A Name That Can Be Converted Into A Verb. The catchiest names these days can easily be converted into verbs. Google may be the perfect example of this, as in Google me, or Google that person.

Idea #4: Choose A Name That Works For Your Domain Name As Well

Although the company name identifies your business, the domain name is your identity on the Internet. It is extremely important to choose a domain name that fits your business and is fairly simple to promote.

  1. Keep It Short And Simple. If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
  2. Target Your Area. If your firm is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. For example, www.BostonArchitects.com
  3. Make It Super Easy To Type. This is crucial for people to be able to find you online. If you incorporate slang, such as U instead of You, or even word with multiple spellings, such as Xpress instead of Express it will definitely be more difficult for clients to find your website.
  4. Include Keywords. Try using keywords that describe your business and the architect services that you offer. It helps to improve your rank on search engines, which increases traffic and just makes more sense to your clients.
  5. Avoid numbers and hyphens. Numbers and hyphens are often misunderstood. Potential clients who hear your website address do not know if you are using a numeral (10) or it’s spelt out (ten) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
  6. Be memorable. There are literally millions of registered domain names, so it is important to create one that is memorable. Once you have derived on a name it is always a good idea to share it with close friends in order to ensure that it sounds appealing and makes sense to others.
  7. Perform Some Research. A lot of domain names are already taken, more than you may realize. It is key to make sure that the name you pick is not copyrighted, trademarked, or even being used by another company. Avoiding this step may very well result in a legal nightmare that could cost you a significant amount of money and time.
  8. Act fast. Domain names sell rapidly. Thankfully, they are also inexpensive, so register your favourite domain names as soon as possible.
  9. Protect And Build Your Brand. Purchase various domain extensions, as well as misspelt versions of your domain name. This prevents competitors from registering other versions and also guarantees that your clients are directed to your website, even if they mistype it.

Idea # 5: The Name Has To Make Sense

A lot of business owners believe that a company name that makes no sense will stand out. They tend to use quirky or even made up words that are trademark proof such as Aventis, Lycos, and Novartis. If you plan to take this route there are a few things you should be aware of first.

  1. Always check international implications in order to ensure that your name does not have a negative connotation in other languages.
  2. Avoid quirky words. Keep in mind that using a quirky and made up words may not bode well for an architect firm. When people think of architects they picture buildings. You are better off using words of strength, such as Granite Architects, or The Pillar Architect Firm then something silly such as Zomamba Architects.

The power of a name and its associated value has long been immortalized in the business world. There are entire industries dedicated to creating company names that both stand out and stand the test of time. Some have been known to charge hundreds of thousands of dollars for this service. The good news is you can create an outstanding architect company name one of your own by following the advice as listed above.

Idea # 6: Find Inspiration From Literature And Mythology.

Do you have a passion for reading? If so then look no further than your favorite author, book, or tale.

  1. A character, place or object could very well be the start that you need. For example, Samsonite was named after the Bible character Sampson. Starbucks was named after a character in the classic Moby Dick.
  2. Roman and Greek legends make for strong and sturdy names that stand the test of time. For example, Nike was named after the Greek and Roman goddess of Victory.

Idea # 7 Try Something Obvious

Sometimes the perfect company name is far more obvious than you may think.

  1. Use Your Name If you are not sold on any other names than you can always use your own. In fact, many of the most well-known brands were named after their founders. For example, Boeing was named after William E. Boeing, and Bayer was named after Friedrich Bayer.
  2. Mix Things Up. Last but certainly not least try various word combinations such as your name and where you live. A great example of this is DKNY, which stands for Donna Karan New York.

The power of a name and its associated value has long been immortalized in the business world. There are entire industries dedicated to creating company names that both stand out and stand the test of time. Some have been known to charge hundreds of thousands of dollars for this service. The good news is you can create an outstanding architect company name one of your own by following the advice as listed above.

Do you want to scale your firm?

I help home remodeling, kitchen/bath remodeling and roofing firms get more exclusive leads on demand. So that they can focus on their core competency (i.e. running the business) and living a life of freedom without worrying where their next customer will come from

Let’s have a quick chat to understand if we are a good fit or not.If we are a good fit, I will get you exclusive leads/appointments on demand from locations that you decide.

Please fill in the form below and let’s see if we are a good fit.

 

 

 

Architect Alert: See this before you buy Houzz Pro Plus! 0

Why investment made by most businesses in Houzz pro plus results in near $0 ROI?

Before we talk about the Houzz Pro Plus cost, let me ask you what is your ROI on Houzz?

I asked this question to several remodeling and design firms and they said it is good and they get a lot of exposure!

Most home remodeling professionals say – “I get lot of views!”, “Lot of profile clicks!”, “Lot of photo impression”

 

Houzz pro plus review

Me: Wow! Great answers!

Me: Let me ask you the question again! What is your return on investment(ROI)? How many leads or clients you get from Houzz?

Home remodeling professional: 1-2 leads a month

Me: That’s nice, how many leads converted in last 6 months?

Home remodeling professional: !?

Me: I mean in last 6 months you got 12 leads, how many paid for your service and how many dollars you made?

Home remodeling professional: $0!

Me: hmm ok.

I discussed this with over 30+ home remodeling and design professionals and all of them said the same thing. Some even said they got 3 leads in last 6 months!

That made me wonder why are architects still paying for Houzz pro plus!

I think the problem is not with Houzz the problem is in your marketing strategy.

When I say that leads or calls from Houzz pro plus users are not hot buyers it is because they are still in the ideation phase they will not immediately buy your architecture service. They might in future only if you engage with them and provide them value and assistance today.

Let me explain it.

Have a look at the architecture service buying pyramid below:

 

how to get architecture client

 

Top 3 % of users in the pyramid are ready buyers, all the architecture service marketing efforts are made mostly for this segment

Buying keywords searches are keywords that contain “costs”, “price”, “architects” eg. This will include keywords such as “remodeling architects in New York” or “remodeling architects cost” etc.

Have a look at number of ads for a buying keyword

 

ads for architecture firms

 

Hence the top 3% is completely saturated naturally you will have a very high cost per clicks!

For the remaining 91% and 6%, as mentioned in the pyramid above, architects do not have any strategy.

91% of your future clients are searching for ideas and want to see images, they are people who search on google for “home renovation ideas” etc.

A majority of such users in the discovery and ideation phase visit your Houzz profile.

Why?

Because Houzz website mainly ranks for such discovery and ideation phase keywords (The 91% and 6% of the pyramid above)

Have a look at the data below.

Following is a Google ranking tool to find out for which keyword and position any website ranks.

I entered Houzz.com and I got this data – See the red box, Houzz.com is a big website and it ranks for 2.6 million keywords in the US alone, you can view few keyword that Houzz ranks for.

 

Houzz Review

 

Now have a look at another screenshot from the same tool – I just filtered keywords that have buying intent, for example, keywords having words such as “architects” or “costs” or “price”: All these keywords will include the keywords that your super hot buying customers (the top 3%) are searching.

Have a look at the number of keywords now: only 33,000 in the US

Let us do a simple maths : Buying keywords/Total Keywords = 33,000/2.6 million = 0.12%!

 

analysis of houzz pro plus

 

Now let me say that again only 0.12% of users visiting 1000’s of architect profiles on Houzz are looking to buy your architecture service

Well, you will say what about the 99.88% of the users on Houzz?

These are the users in the discovery phase, they belong to 91% and 6% (See the pyramid above)

99.88% of the users who visit your profile page on Houzz are not ready to buy your architecture service right now, but they may in future

Let me come to my original point – Your strategy is wrong because you are treating this segment of users in the discovery phase same as the one in the buying phase.

You need to engage with them till they are ready to buy. Right now you are pitching the users in the discovery phase with your multi-thousand dollar service – This will never work!

You need to change your strategy for discovery phase users, you need to give a specific and low commitment offer. I will write about it in my next post.

Don’t be in a rat race by following what everyone is doing and don’t look for immediate gratification.

Have a long-term strategy to grow your architecture service business.

Do you want to scale your firm?

I help home remodeling, kitchen/bath remodeling and roofing firms get more exclusive leads on demand. So that they can focus on their core competency (i.e. running the business) and living a life of freedom without worrying where their next customer will come from

Let’s have a quick chat to understand if we are a good fit or not.If we are a good fit, I will get you exclusive leads/appointments on demand from locations that you decide.

Please fill in the form below and let’s see if we are a good fit.