Topic: Uncategorized

How to get exclusive roofing leads? (today) 0

In this post, I am going to explain exactly how you can get high quality and exclusive roofing leads.

When I say exclusive leads I don’t mean the resold, unqualified, cold and reused leads that other big companies provide, I mean you get direct calls from prospects who want to meet you and hire you.

Imagine this: Everyday you get calls directly from hot prospects who book appointments and hire you. No more following up no more cold, uninterested customers.

How will that make you feel?

I want you to hold that feeling because what I am going to explain below will help you achieve exactly what I have mentioned.

How to get the best roofing leads?

Prospects who have an urgent roofing problem are your best customers who would take your services immediately. But the problem is that you need to get in front of them at the right time and right place.

You can do this in the following ways:

1 – Get a direct call from prospects searching for roofing related keywords using ads on Google

This is the best and the quickest way to get roofing leads

If you can get in front of your prospect when they need you then you, you can get a lot of hot leads and calls because this person has the highest intent of buying from you right now.

Have seen such type of ads on your phone?

Search “roofing firms NYC” and you will see results like this

 

and this

 

Your ad placement will happen to be there at the right time at the right place and at the right time to maximize the opportunity.

These are the phrases your hot prospects search on Google.

 

and this..

 

In the next post, I will explain how you can display your Google ads as soon as someone searches for the terms above. This ad placement will enable your prospects to call you immediately.

Kitchen Remodeling leads: 2 untapped methods to get exclusive leads! 0

Keywords related to kitchen remodeling

In this article, I am going go deep into strategies that your firm should adopt in order to get high converting kitchen remodeling leads.

Using the methods explained in this post you will be able to generate exclusive kitchen remodeling leads that have a very high intent of taking your services.

Method 1: Target people who are looking for kitchen design and remodeling companies.

We all know that Facebook tracks user interests and behavior, with the help of this humongous data Facebook is able to accurately predict which users are likely to purchase a product or service in the near future.

Using Facebook ad platform you can target people a particular city who are interested in kitchen design and are currently going to purchase home improvement related services.

Following is the inside view of the Facebook platform.

Let’s say you provide kitchen remodeling services in Los Angeles

Kitchen remodeling leads Los Angeles

There is a lot going on in the screenshot above. If you see the image carefully I have done the following:

  1. Selected the city – Los Angeles telling Facebook to show your ads only to people in this city
  2. Selected the age range – I have selected the age range from 38-62 so that your ad is only displayed to people who have the financial capability and interest in kitchen redesign or remodeling.
  3. Filtered Purchase Behavior – Next if you observe I have filtered the purchase behavior of Facebook users to ‘home improvement’ and ‘home renovation’. This is telling Facebook to show your ads only to people who are likely to spend on home improvement and home remodeling
  4. Filtered interest – Next I have filtered interest to show ads to people who are specifically interested in ‘Kitchen design’, ‘kitchen design ideas’, ‘kitchen and bathrooms’

The result – You can see in the screenshot above there are 1.3 million people in Los Angels who currently satisfy the above 4 conditions. These are your prospects a good number of people will be interested in your services.

Using this above setup you can start getting high-quality kitchen remodeling leads that will convert today!

If you are not attracting them or reaching out to them you are missing out on a huge opportunity to grow your revenues!

Method 2: Get high-quality leads by ranking on the first page of Google.

Many business owners know that that there are thousands of people on Google searching for kitchen remodeling and home remodeling every day. But the business owners don’t understand the huge impact they can get if they start ranking on the first page of Google search and Google maps.

I took out the data from Google keyword tool to find out how many people search for kitchen remodeling related terms:

Here are the numbers

  • “kitchen remodeling Los Angeles” and related terms are searched by over 14,750 people each month.
  • “kitchen remodeling New York” and related terms are searched by 13900 people each month.
  • “Kitchen redesign in Chicago” and related terms are search by 13450 people each month.
  • “Kitchen design ideas” and related terms are searched by over 35,750 people each month.

Now, why does this matter to you?

People searching for such terms are high intent to spend on kitchen remodeling and design. Therefore these people are your potential clients.

To be discoverable to these people you should be visible on the first page of Google because 90% of people never go to the second page.

I will explain how you can rank for keywords related to kitchen remodeling and kitchen design in step by step detail below.

Step 1: Improve website’s google page speed:

You can check your website speed here.

Your website speed score should be at least 90/100. Google wants to give best user experience to it users, therefore, it gives very high preference to a website that loads fast. Google will never rank a website on the first page that has a poor website speed score.

Page Speed Of Home Remodeling Websites

 

Therefore the first step is to follow the suggestions given by the tool and bring your website speed to a score of 90 or more.

Step 2: Keyword research – Find keywords related to kitchen remodeling that people are searching on Google

When you search any keyword related such as ‘kitchen remodeling’, Google gives you a list of related keywords that people are searching at the bottom of the page.

Keywords related to kitchen remodeling

Next, we will find more keywords that people are searching

 

Keywords related to kitchen design

This keyword research is a very critical step. Here you have figured out what topics your potential clients are searching.

Step 3: Bridge the information gap

Now you know what your potential clients are searching, in this step you need to publish high-quality content related to the topics discovered in step 2.

Most remodeling firms fail at this step because they usually create content that they feel is good rather than researching what their potential clients are searching. By following this simple strategy to first research what your potential clients want and then create content you are ahead of most of your competitors

From step-2 you know that people are searching for topics such as “Kitchen remodeling cost”, “small kitchen remodeling ideas” etc. You need to create high-quality engaging content that people would read.

An important thing to note here is that you should always try to create long content (more than 1000 words) with lots of images and videos. This is because Google measures the engagement rate of each website, it measures how long (in minutes) a person who visited your website content stays on your website.

For example, if a person visited your website from Google and read your content but he didn’t find it engaging enough then that person will leave your website within 10-15 seconds. Google keeps a track of this time if the average time on your website is higher that means your content is good therefore Google will give you a chance to be visible on the first page

Since remodeling industry is all about visuals you can publish high quality visual (infographic) content that are already popular in kitchen remodeling niche. Here are the steps to do it:

 

Step 4: Increase your website’s authority

Google gives ranks high authority website on the first page. It measures the authority in terms of how many other higher authority websites are linking to your website.

Let’s say you an article about your firm gets published in New York Times and that online article links to your website. Google’s algorithm will notice that you have got a high authority link from NYT, therefore, it will enhance your authority.

Such high authority links to your website are called ‘backlinks’ and they act as votes for your website telling Google to rank you higher on the first page

Just look at the screenshot below, the black bar below each website displays authority metrics of that website: “DA” – Domain Authority, “PA” – Page Authority and “backlink” – Number of high authority links (backlinks) each website has.

The first 2 links are Google Ad

The next section is Google maps, that shows home remodeling companies around.

After that, the organic ranking starts. If you see carefully the DA of first few website is between 50/100 to 60/100 while each website has 200 to 600 backlinks.

Website authority for kitchen remodeling lead

 

 

Now if you want to rank your the above keyword “home remodeling” you need to have a DA and backlinks more than the website in the list above.

You can enhance your authority by reaching out higher authority blogs and website in the home improvement niche and publish your high-quality well-researched content on their website in return for a link back to your website (This process is called guest blogging).

 

Hope you found this article useful and let me know the impact you had after implementing these changes.

Introducing to you my 9-Step Home Remodeling Lead Generation System™

 

9-step kitchen remodeling lead generation method
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No string attached, if you want to learn how my 9-step Remodeling and Design Lead Generation System™ can help your firm, then fill in the short form below and let’s have a quick chat about it and find if this system is right fit for you or not

 

Home Improvement leads: 7 Hidden Methods To Get Exclusive Leads! 0

I am going to show you EXACTLY how to get home remodeling and improvement leads. Using this process my clients are consistently getting high converting exclusive leads from Google and Facebook

If you are looking to grow your revenue with new home improvement or remodeling leads then you will love this post.

How to get home improvement leads?

#1 Bridge the information gap using visual (infographic) content that Google loves

Thousands of your potential clients are searching on Google for ideas and problem related to home improvement work that they want to get done. On the other hand, most of the home improvement firms are simply publicizing their services and almost no one is providing any valuable information that helps these prospects. Therefore there is a big information gap because.

You can fill this gap by high-quality relevant content that provides a lot of value to your prospects.

We all know that home improvement and remodeling industry is all about visuals and most of your potential clients are looking ideas and inspiration on Google. To attract these prospect your need to publish visual or infographic content on your website. This should not be any random infographic, instead, you should publish infographic or visual content that is already viral in home remodeling and improvement niche.

How to do this?


Step 1: Go to YouTube and search for different types of videos such as “best home remodeling ideas” or “best kitchen remodeling ideas” or “best renovations to do before selling”. To get more ideas can make use of popular types of videos on YouTube such as How-To video, tutorial videos, reviews etc.

Step 2: Sort by view count so that you can find the most popular and viral videos. Since these videos are very popular you can create visual content and infographics on similar topics. Adding this type already proven visual content to your website will attract more prospects to your website.

Step 3: Go to the next type of popular view type in step 1 and get more ideas.

#2 Get leads by targeting user behavior on Facebook.

Facebook provides us with a robust ad platform, using this platform you can attract the EXACT type of people who are looking to get home improvement work done and more importantly have the budget to pay you.

It does this by analyzing the interests and behavior of billions of people. Using the humongous user data Facebook has, it can very accurately determine the likelihood of the purchase intent or buying behavior of any person.

Facebook ad platform allows business owners like you to make use of this data and showcase your ads to the right audience and get exclusive leads and business for your firm.

Following is the inside view of Facebook ad platform where you can set up the location/cities, age grow and interest/ behavior targetting. I have selected entire united states for this example but you can choose any specific city. I have also selected people between 30 yrs to 60 yrs who are more likely to take your home improvement services. Next, we have to filter purchase behavior to home improvement and home renovation.

Facebook ad platform to get home remodeling leads

 

I want to bring your attention to a small detail that can help in skyrocketing your home remodeling leads.

You can target 7.9 million people who are not just interested in home remodeling but according to Facebook these are “consumers in household that are known or likely buyers of home renovation based on actual past purchasing behavior”

 

Clients for Home Renovation

Obviously, you don’t want to market to all these people since they are spread across the US

#3: Target people who are likely buyers of home improvement and remodeling in a particular city.

If we take just New York City we have 3.6 million people who are likely buyers of home renovation or improvement services.

home remodeling leads in New York City

 

#4: Attract potential clients based on behavior and type of home they live in.

We have already discussed that Facebook has humongous data about its users, and we have just scratched the surface.

Along with the above behavior targeting, you can target people living in different type of home such as apartments, condos etc.

Home remodeling leads based on Home Type

Home remodeling leads based on age of house

You can target people based on home value ( yes the cost of their homes!). You can target your potential home remodeling clients based on the age of the property, length of residence, likely to move and new movers! Every such potential client would need a different kind of home remodeling service that you can provide.

You can target people who are specifically renters or homeowners. You can also attract people who are first time home buyers and would need home improvement services.

#5: Target wealthy clients interested in home remodeling

Facebook collects data about its users from various third party sources, therefore, it has a lot of information about its users even if they have explicitly not given it to Facebook.

Using Facebook income targeting you can target wealthy clients

 

home remodeling leads of high income clients

You can also target people who spend on luxury travel and vacations.

Target wealthy home improvement leads

Continuing our example of to find home remodeling leads in New York, we another layer of filter of income level above $250,000 along with purchase behavior of home improvement and home renovation

We get 320k wealthy home improvement client that you can target, these people would need high-end kitchen and bathroom design work or high-end home renovation work.

 

wealthy home remodeling clients in New York City

 

#6: Target expats who can be your potential clients

I have met many home remodeling companies in New York City who are interested in attracting expats from Russia and China. If you more projects with expats why not showcase your work directly of thousands of similar people on using this ad platform.

home remodeling leads of expats

#7: Start getting home improvement leads today!

I am Yuvraj Pratap, I help home remodeling and design firm exponentially grow their revenues if you are interested in learning how you can implement all this just fill in this short discovery form below.

 

Based on the information you fill in the form I will know if we are a good fit or not.

If we are a good fit I will schedule a free 30 min. strategy call to understand your requirements better.

How to start an architecture firm? 0

Starting an architecture business

Anyone with an ambition knows the importance of running their own business. Sure getting a good job in your field of practice can be rewarding, but everyone knows the real money is in entrepreneurship. While some are destined to work under supervision, answering to someone else while putting in hours of effort, skill, and ambition. Others are destined to set out on their own, with no one to answer to and no one to validate their success or judge their failure.Be that as it may, starting your own practice is by far the riskiest but most rewarding career move.

This ultimate guide is a starting point for any professional architect who is looking to set out on their own, or still betwixt and in between making the step.

Why should you branch out to start your own architecture practice?

There are obvious reasons why being your own boss is better than answering to someone else. However, don’t decide on going at it alone if ultimately the following pointers are not important to you.

  • You do realize that the only way you can truly exhaust your potential doing what you are passionate about is when you are totally in control of what you do
  • Flexibility over fixed timelines is valuable to you
  • Even the difficult decisions you are not afraid to call the shots
  • It is in you to create something of your own from scratch
  • You prefer building your own team and working with your own recruits
  • When it comes to finances, you want to sign your own contracts, handle your own checks and to be in charge of the profits
  • Interact directly with clients is something you feel would yield better results
  • When all is said and done, you want to have the final say on your retirement goals
  • Working with a mentor of your own choosing is important to you and ultimately get someone to mentor
  • It is in you to build your own brand based on your level of skill, expertise, professionalism, principles and understanding of the industry
  • You want to stretch the limits of your creativity with no secondary obligations attached to someone of a higher rank than you
  • Ultimately, you want a fulfilling job that knows no limits.

Obviously, these pointers do all but cover everything. However, they are the fundamentals that revolve around the decision to start your own architecture business. They answer the ‘’why’’ question.

THE FOUR KEY STEPS TO STARTING YOUR OWN ARCHITECTURE BUSINESS

The following ultimate guide incorporating four simple to follow steps will bring to light everything you need to know about starting your own architecture business. From planning, legal fundamentals, financing, starting and growing.

STEP 1 – WRITE A BUSINESS PLAN

You already know what the business is; an architecture practice. Every business starts with laying out the paperwork. A Business Plan will help lay the groundwork for your practice. From a business plan, you can develop a Strategic Plan that will handle the growth and development aspects of your practice.

FUNDAMENTALS OF A BUSINESS PLAN

Take for example the documents in an architect’s drawing set. These documents contain detailed information about the project’s design and plan; both interior and exterior. The structure’s details cover every aspect of the building to the last stroke of the paintbrush. A business plan is more or less similar. You can develop the fine details of the business from the business plan including

The company’s description – what the company is all about, what sets you apart from others, your market composition and the general design of the business

Organization and Management – What the management structure of your practice will look like, who will be running the company, the management levels, reporting levels and the business’s departmental structure.

Service and Product Line – These are details of the products and services you will be making available to potential clients.

Funding –This includes all your funding and financing options that will go into building the capital structure of the practice.

Financial Prognoses – After detailing your investment and funding sources, you will need to back them up with a system that will ultimately lead to revenue and profits. This part of the plan handles the financial justification of your practice.

Market Analysis – This analysis will be based on your research into how the market is and how it works. The competition you will have to offset, the market segments yet to be explored and ultimately what will make your business stand out in the market.

Sales and Marketing – You will need to detail how you will market your services. This part handles details your key point of sale, your marketing strategy and advertising options, example the internet as your main sales and marketing strategy.

Once you have a business plan in place, you can answer the basic questions as to what will go into starting and sustaining your practice. You can now handle the structuring and business type aspect of the practice.

STEP 2 – CHOOSE AN IDEAL BUSINESS OWNERSHIP STRUCTURE

Your architecture firm or practice’s business structure depends on the ideal size of the practice, based on certain factors that limit your scope of operation. These factors span from your funding options, organization structure, personal interests, your state’s legal requirements, and location. You will be answering the question, ‘’How big do I want my business to be?’’

Sole Proprietorships and partnerships are the most common business ventures for any budding architect. Here’s all you need to know before deciding whether to go solo or partnering up.

Sole Proprietorship

This is the most basic and common form of business. You are the entity itself. You are not separate from the business as an entity. If you plan to be the sole owner of your practice, then a sole proprietorship is the way to go.

Legal Requirements of a Sole Proprietor

As a sole proprietor in the state of Illinois, you will need to

  • Register your business with your local county clerk’s office.
  • Obtain a Federal Employer Identification Number if you will pay salaries to one or more employees.
  • Conform with the tax and pensions regulations that apply to your industry of operation.

Advantages of a Sole Proprietorship

  • It is the simplest and most inexpensive form of business to start
  • You are in complete control of the operations
  • You enjoy the profits yourself
  • Few legal requirements

Disadvantages of a Sole Proprietorship

  • The liabilities that apply to your business extend to your personal life. This means you will be liable for the losses and debts the business might accrue, as the law does not recognize you as a separate legal entity.
  • A sole proprietorship might prove daunting as you control every detail of the business

Limited Partnership

A partnership can be a great business structure for an architecture practice. The partners have to be included in all aspects of the business operations including capital, profits, dispute resolution, change of ownership structure and every other situation that concerns the business. You can team up with a fellow architect or even more and work as a unit. This would form your greatest source of strength; unity.

Legal Requirements for a Limited Partnership

You will need to obtain an LP form from the local county clerk’s office. The LP form will incorporate all details relating to the partnership, including ownership, location, tax compliance, and all statutory fees you will agree to before starting.

You will also need to submit a partnership agreement, state certificates that detail the names of partners, physical location and state mailing receivership options and finally all miscellaneous permits and registrations that apply. These documents vary in format from state to state.

Advantages of a Limited Partnership

  • Shared financial obligations. No one partner has to bear the burden of funding
  • Easy to start and run. It is fairly easy to register a partnership, with few bureaucratic requirements.
  • Diversified skills. All partners contribute their skills to projects and decisions.
  • Employee career progression. Partnerships attract highly motivated employees for a reason; there is a possibility of making partner.

Disadvantages of a Limited Partnership

  • Disagreements can threaten the life of a partnership venture
  • You will have to split profits as per the capital contribution ratio of all partners

‘’Your expertise will win you clients and your professionalism will keep your business alive. Focus on what makes your business unique as your expertise is no similar to any other firm. Don’t be afraid to form a constructive partnership with a fellow professional in the business, if you have to’’; expert advice from staff from Entrepreneur Media Inc. in their 6th edition of Start Your Own Business.

It is important to note that a partner does not necessarily have to be an architect. You can seek to partner with people and businesses within the industry who shares the same ideology and mindset. Building designers, renovation experts, interior designers, and constructors are suitable partner examples.

STEP 3 – REGISTER YOUR BUSINESS

You are at the practical and implementation stage of your future architecture practice. After completing this stage, you will have decided on the business name, registered it and complies with every other statutory obligation and legal requirements to run your practice.

Choosing your Business Name

Before settling on a business name, there are a few fundamental factors to consider.

  • Pick a name that will reflect your identity as an architecture firm, not just any other practice
  • You will need to protect the name right from the start. Your business is one of the most important and unique features of the practice.
  • If you require a web presence, which is very likely, consider a name that will be easy to choose a domain name from. Choosing a web-ready name can give you an online marketing leverage.
  • Be as professional as possible. An architect’s practice is as professional as it gets and it starts with the name.
  • You will need to avoid stiff penalties for trademark infringement. The United States Patents and Trademark Office provides a Trademark Electronic Search System (TESS) that you can use to know if the name you choose is taken or not.

 

Registering Your Business Name

Registering your business might simple or complex, depending on how much you know about the process. The process involves registering a ‘’Doing Business As’’ (DBA) name. This process is just letting the state or local government that you will be doing business under the registered name. If you are using your own name, you can skip this step and go straight to incorporation. This process does not provide trademark protection.

What is Trademark Protection?

Trademark protection is all about applying for a license that protects your words, names, symbols, and logos against copyright or use by an unauthorized third party. The laws governing trademark protection are elaborate and wide. But in summary,

How To Register Your Business

Once you have chosen your business name or DBA name, you will need to contact your county clerk’s office or relevant state agency. Once you have all legal documents including licenses, identification, permits and tax compliance certificates, you can attach them in one piece and register at the state government’s office or the county clerk’s office.

If you, later on, wish to change the business structure to an LLC, for example, the Internal Revenue Service will be your next stop as you will need to update every document associated with your business.

STEP 4 – CHOOSE A BUSINESS LOCATION

The location of a business will directly affect its success. That said, there are a few factors to consider before settling on a business location, specific to an architect’s practice

  • The needs of the business come first. You will need to answer questions such as; does my business require proximity to clients? How much space do I need to conveniently operate? What are my lighting options? For an architect’s business, the answers to these questions are yes, yes and obviously a very large space, respectively.
  • Evaluate your financing options. Startups require investing in office space before eventually breaking even and making a turnover. You should research on prime locations with all utilities and amenities at proximity. Access roads and security should also be of priority.
  • Business Friendliness. How are the local taxes? What’s the area’s minimum wage? Are tFriendlinesscosts? Does the area have government incentives? Are there small-business loans and other financial incentives?

Carefully explore all these options and limitations and choose a location suitable for your architecture practice.

Business Licenses And Permits: All You Need To Know

Federal Licenses and permits apply to LLCs and corporations, limited partnerships and sole proprietorships are registered at county level and in some states at State level. Every state requires you visit the county clerk’s office for guidance on how to register your business.

Licenses and certifications vary depending on what industry your business operates in. Professional services businesses do not require as many permits and certification as food and beverage, alcohol, tobacco, and firearms. Every state’s official website has stipulated guidelines on how to completely legalize your architecture practice.

START-UPS FINANCING

Here are a few tips on how and where to source funding, especially if personal financing is not enough to get you started. Phil Stone in his book Raising Start-up, 2001 pointed out short-term financing against long-term debt as ‘’the best way to efficiently manage capital requirements for start-ups.”

Cost Estimation

You already have a rough idea as to how much it will cost you to start and run your business. Some of the most important costs to consider include registration and licensing costs, leasing or rental, operating expenses, wages and salaries, inventory costs, consultation and legal fees among others.

Come up with an actual figure; it is important to also overestimate your value so as to cushion unforeseen costs.

Personal Financing

If you are using personal financing to fund part of the whole of your business, it is important to set apart your personal financial accounts with the business account. You would not want to go broke in the name of financing your business. You will also be able to keep track of your expenditure, both business and personal. This can only be done if your personal and business accounts are separate.

Financial Experts

As your business is a professional type of business, you can make use of financial advisors who will provide financial counsel and advice. A financial expert should be able to provide you with advice on how to prepare your income statements, tax filing, fiscal fitness, funding options and any other matter regarding money.

Credit History

Your credit history will determine if you qualify for a loan. It will also determine how much you can get. Almost every other lender requires your credit report from a credit bureau; Equifax and the like. It is important to initiate a personal credit report way before you apply for a loan.

Funding options for your business

With the help of a good financial advisor, you will come up with a cash-flow analysis that will enable you to determine when your business will turn a profit or if you need additional funding,

Borrowing is by far one of the hardest things to do. There are two methods of financing you can use; equity financing and debt financing

Equity Financing – this is when a business seeks to fund, and instead of repayment through cash, the lender is given partial ownership, in the form of a percentage of the company. Venture capitalists are the most popular sources of equity financiers.

Debt Financing – Debt financing involves borrowing a certain amount of money that should be refunded after a set repayment time. Sources of debt financing include banks, money lending institutions, friends and family.

Collateral – No one lender can give you funding if they are not sure that the cash they give you will be repaid. There is where collateral comes in. Your house mortgage, furniture, and fixtures, receivables, stocks and bonds or Certificate of Deposit are some of the most common collateral options.

AND FINALLY, YOU NEED LEADS AND CLIENTS

 

Introducing to you my 9-step home remodeling lead generation method……

 

 

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Using this 9-step method you can exponentially grow your home remodeling leads 

10 Ways To Use Houzz And Get Leads ( Don’t skip the 2nd Method) 0

How to use Houzz for marketing?

I have explained in my last article about what people look for when they visit Houzz and what start of buying cycle they are in you can read it here Houzz pro plus review

Houzz should be mainly used as awareness generation platform. You might not get users from Houzz to paying you immediately because as explained in my article here most Houzz users are mostly in ideation and discovery phase.

These users can be your future clients only if you engage with them today.

As an architect or a designer, you should use Houzz to showcase beautiful and outstanding designs you have created

But not every designer or architect understands how to make use of this website. Here is a look at the top ten ways of how to use Houzz for marketing.

1. Inspire with or collaborate on Ideabooks

The fact that you can create ideabooks with Houzz makes it an ideal marketing tool for your works. Here you can collect inspiration and show all your style to potential clients or better still collaborate on a project virtually with your client. You can make the ideabooks either public or private. A good example is if you are in the market for a kitchen remodel and you prefer white cabinets and other natural surfaces, you can browse through close to 600,000 pictures and then add them to your ideabook as “amazing kitchen”. You can also add a comment to it and say exactly what you loved about it. Send it or share it with someone else.

 

houzz-ideabooks

On the other hand, be sure to use the appropriate keyword. It is important that your audience sees your profile when they search for terms that matter to them by including the keyword in your business description and your projects. For instance, a New York buyer in the market for a custom builder may want to see examples of exteriors on Houzz designed by New York-area home builders.

To find these examples, they might search “New York exteriors.” If you’re a New York builder, you would want to appear in this search. So builders should add relevant geographic terms in addition to terms that describe the nature of the project or photo. For example, instead of titling your project “Kitchen Remodel”, consider calling it “New York Kitchen Remodel.”

2. Give Advice

Since most of the users on Houzz are in the ideation phase your main aim should engage them today so that they can hire you in future. Giving advice is the best way to showcase your expertise and get them engaged. Hence this is the most important method of marketing on Houzz.

If you are looking for the easiest way on how to use Houzz for marketing then you need to give your word out there. There is nothing as effective as getting the word out there through comments on discussions. This means that you have to be social and share some valuable piece of information that will be helpful to your potential clients. This doesn’t mean that you have to give away your trade secrets. You should only help others in order to establish yourself as an authority and also show your expertise. It is much easier for people to believe in you and check out your profile so that they can connect with you.

 

Give advice on Houzz

 

As you give advice, remember to tell your customers to give reviews too. The best sales leads have always come from word-of-mouth referrals. Online reviews are often almost as valuable as a friend recommending your company to another friend. Today’s consumers conduct a lot of research before making purchases. Online reviews are one resource that people consider when making a huge purchase like a home.

Houzz reviews are no different, the more you receive, the higher you are likely to rank in the Houzz directory for your geographic area. So, encourage your clients to submit reviews. Houzz makes it really easy with their “Get Reviews” feature.

3. Join the conversation in the forum

Joining a conversation in the forum has also proven to be the very best way for a construction professional to market himself and generate leads and interest on this powerful website. Be active as you participate in the forums. Homeowners visiting Houzz normally do so just to seek professional opinions in the forums.

If you are a designer or a construction professional then it’s important that you offer expert opinions by giving clear answers to questions asked in the forums. This is the only platform to prove that you know your business. Readers always become future clients.

In the forums, ensure to add links to your projects to posts. You can include an external link to provide more information on that project. So, try creating a blog post on your site that expands on each Houzz project.

You can then add the link to that blog post in the actual Houzz project. The strategy will help boost traffic to your website, provide additional blog content, and encourage people to learn more information about your company beyond what’s in your Houzz profile. It could also lead to new blog subscribers.

4. Engage with Direct Questions

Houzz gives users the ability to post a question on any of your images or directly on your profile. This is a good thing and try to make sure that you keep an eye open. Answer them as soon as they are posted. In most cases, potential clients will ask questions on things like the paint used, where to buy that great furniture and how large the garden is.

 

Houzz QnA

Houzz QnA

 

Most designers will tend to ignore these questions since most of them don’t result in a direct sale for them. However, it is just wise that you become conversational. This will show how helpful and courteous you are and proves that you are not only interested in making sales.

5. Create a great profile

The great features And functionalities of this website allow architects, furniture designers, and interior designers to create the best Pro Profile. The best way to market yourself is by adding lots of information in your profile to attract new leads. This includes a business description, links to your website, Twitter, Facebook, Google plus and your blog.

Creating a listing on Houzz’s professional local directory is free. Houzz offers Houzz Pro+ for the Houzz marketing enthusiasts, which is a subscription marketing service that allows businesses more bells And whistles than the free Pro version. Houzz Pro+ also allows businesses more exposure on the site by increased local visibility and offers a metrics report that tracks company photo activity on the site.

There is also a way one can include a description of the types of services you provide. Make sure you include the typical cost plus the exact area you serve. If your profession requires a license number then go ahead and fill it just to give your clients some confidence in you. In addition, also add awards and certifications that you have to make your profile sound more legit.

6. Build a portfolio and show off your work

You can actually market yourself then make a fortune out of Houzz by simply building a portfolio and showing off your work, it’s the perfect place to show off all the projects you have recently sold to your clients. In Houzz terminology, a project “is a collection of your own work or product” what normally organizes projects are clients, product line or job sites.

 

Build portfolio on Houzz

 

Once you have your profile set, navigate to “Your Uploaded Photos”. Here is where you will add a photo. You can then use the best lit And HD professional photos of your previous works. Businesses that have invested time And effort to add helpful information to their profile by adding high-quality photos, keywords in photo description, information about the company, are active on the site, etc, can heed better results than those that do not. Houzz states openly that their algorithm includes the factors of recency and frequency, so staying active on the platform (i.e. becoming a Houzz marketing guru) is important. There are Houzz guidelines to upload high-quality photos that you need to adhere to if you wish to make the best of their services.

7. Answer questions asked by Pros

It is unfortunate that there are many business owners who don’t bother answering questions asked by their fans. You can take advantage of the laxity and answer those pending questions that have been waiting for a few days or more. If you find jumping in on someone else’s question rude then expand on an answer that was already given by the pro.

Responding quickly shows there is a tentative builder that cares. It also helps to ensure you connect with the user when they are still in the right mindset. If you respond several days after the question is asked, the user may have received his answer somewhere else, or he may have become preoccupied with something else.

Responding in a detailed yet thorough manner is also important because it shows you are an expert. This is why the questions feature is so valuable. It helps to show that you are a tentative, caring, expert home builder. And who wouldn’t want to hire a home builder like that?

8. Work the discussion

Most homeowners who ask questions normally have a tough design dilemma. Some just want some feedback on design options. You should work on the discussions then find one that interests you. You can also include a link to one of your favorite images when responding.

Also as a way of helping out unsure clients, consider posting a DIY project from start to finish offering tips, tricks And issues You experienced along the way.

Posting projects step-by-step will encourage your followers to try the projects themselves. Your goal is not just to show consumers what can be done with your products. You want to inspire them to try it and to feel successful at the end of their project.

9. Start a Pro-to-Pro Discussion

You can as swell market your designs on Houzz by starting a pro-to-pro discussion. Any architect or designer will always want to make a connection with other professionals on the site. The good thing about Houzz is that it allows you to connect, ask for opinions, helps and collaborate with others freely.

pro-to-pro-houzz

 

The discussion boards on Houzz get lots of action. Getting in on “design dilemma” conversations is a great way to bring added attention to your brand.

But don’t just wait for someone to post something interesting, get the conversation started yourself. Bring extra attention to your brand by having your name listed as the conversation starter.

If your brand already has a following, people will be extra inclined to comment. But if you don’t have a strong following yet, it’s a great way to give your brand exposure and peak consumer interest.70% of comments and questions posted to brands online go unanswered. Set your brand apart by staffing knowledgeable people who can respond to comments and posts online in a timely manner.

10. Start a Poll

Lastly, start a poll then make your presence on the site count. It is simple. You only need to ask a question to find out what your customers want. It is important that a designer gets to know what the challenges and priorities of customers are. It shows that you are concerned and also allows them to see your products or services.

11. BONUS: Introducing to you my 9-step home remodeling lead generation method……

 

 

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Using this 9-step method you can exponentially grow your home remodeling leads